Inappropriate KFC promotion

 On the 9th of November in Germany there is an anniversary of the Kristallnacht - the night in 1938 where Nazi-led attacks destroyed over 90 Jewish-owned businesses. On this day there are many memorial events reflecting Nazi Germany and their actions in WW2. Every person which had the KFC app installed or had other notifications from KFC was sent a message saying "It's memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!". An hour after this event KFC removed the message, apologised for it and blamed the automatic system which they use for sending notifications for holidays or other events.

I think that this is sort of a funny mishap but not the historical event of course. This also shows how companies such as KFC use special occasions to make some extra money. They make promotions or ads which make more people to buy their products because it's a special day or maybe a good deal. I think that they shouldn't use every holiday for promoting because as this example shows they can get too greedy or unattentive and let a mistake like that happen which can cause massive hate for them.

Links:

https://www.bbc.com/news/world-europe-63499057

https://www.nytimes.com/2022/11/11/business/kfc-germany-kristallnacht-chicken.html

Komentarze

  1. englishdiary19 listopada 2022 10:27

    First, this is not a holiday but a memorial day. Second, it was in very bad taste, whatever they said afterwards.

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  2. englishdiary19 listopada 2022 10:28

    I''ve just left a comment here, it got published and now it's gone. What's going on?

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